Giving away 4%

Giving away 4%

4% of all my income is donated to verifiably effective good causes.

In a nutshell, it’s that simple.

“4% of all income”

The Details:

For every pound I get paid (income not profit) I donate 4p to not-for-profit organisations that work internationally to reduce human suffering and increase opportunities for human flourishing. These organisations are independently audited to ensure that they maximise the donations given and turn them into real action.

I use the Effective Altruism model and Giving What We Can  / Give Well system to select not-for-profit causes that are the best at turning a donation into real change on the ground.

I review the 4% target with my family and myself annually, as well as challenge my decisions on ethical clients, ethical behaviour and taking 4% from income rather than 10%+ from profit. All these are on going decisions about what is best for all concerned.


I believe in being pragmatic about doing good, I spread my efforts to be good across a number of actions (low-carbon, 4%, ethical clients, reduced travel, local food, etc) rather than put all my free-range eggs in one organic hemp basket.

This blog is to state my position clearly, to be transparent with clients, to hold myself to account and to offer any ideas and support to others (not to boast). If you’d like more information or have suggestions please do get in touch.

Additional Information:

Effective altruism is about answering one simple question: how can we use our resources to help others the most? Rather than just doing what feels right, they use evidence and careful analysis to find the very best causes to work on.

Giving What We Can share and monitor information on evidence based giving. They also have a public space that helps you track your giving and hold yourself to account.

Give Well focus on high impact giving opportunities that are supported by in-depth charity research. GiveWell is a nonprofit dedicated to finding outstanding giving opportunities through in-depth analysis.

About the author

Rich Strudwick administrator

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